Using Core Content With Newsletters

There’s a lot I want to tell you about the process of building a newsletter, but if I just told you everything all at once, you might not read it. TLDR, right?

The modern newsletter is one that intends to get the info into readers’ hands for immediate consumption, without overwhelm. That means, concise and complete as necessary.

Personally, I’d rather have someone open and read my email on their mobile, without having to click away. The email has a beginning, middle, and end.

If a reader gets what they need and goes on. That’s a win.

But if the added context is necessary, we need a place for them to go. This may seem obvious if you’re thinking about your newsletter homepage as your website, but a pro-level newsletter is not necessarily intended to drive people to home base. The email is primary, not a pit stop. But if we must…

Here are a few ways we add context:

• Link to previous emails

• Link to outside content (curated)

• Link to internal “core content”

Core Content

Core content is the “101” of your subject matter. If someone wants to take a deep dive, they go here. It’s long-form, but since it’s not living in an email, the expectation is managed.

My core content lives on in the “core content” tag on the home page. My evergreen content goes there and the news-ish info lands in the email.

Speaking of that… have you subscribed yet. If not, please do so below 👊

BTW: Creating in the open

This is my first official post. I’ll be leaving commentary along the way to explain the process of building this NL. Also, I’m leaving out most of the bells and whistles initially. This will get a lot more interesting in a few days 🔥